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・ Rebel Rebel
・ Rebel Records
・ Rebel Records (France)
・ Rebel Regiment
・ Rebel Riddim
・ Rebel Road
・ Rebel Rodriguez
・ Rebel Run
・ Rebel Salute
・ Rebel Soul
・ Rebel Soul (Bonfire album)
・ Rebel Soul (Kid Rock album)
・ Rebel Soul Sound System
・ Rebel Space
・ Rebel Spirit
Rebel Sport
・ Rebel Stakes
・ Rebel Star
・ Rebel State Historic Site
・ Rebel Steiner
・ Rebel Trucker
・ Rebel Unity Centre
・ Rebel Waltz Recording Co.
・ Rebel Warrior
・ Rebel Wilson
・ Rebel with a Camera
・ Rebel with a Cause (album)
・ Rebel Within
・ Rebel Without a Cause
・ Rebel Without a Crew


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Rebel Sport : ウィキペディア英語版
Rebel Sport

Rebel Sport is an Australian and New Zealand sport equipment and related apparel chain and the largest in New Zealand, with 32 stores currently trading. It was born out of a franchise agreement between Briscoe Group and Rebel Sport Australia in 1995. After successfully overseeing the expansion of the Briscoes Homeware stores from 12 to 22, then company director, Brian Berry, was given the task of overseeing the design and establishment of the Rebel Sport chain of stores in New Zealand. Briscoe has exclusive rights to the Rebel Sport name in New Zealand. The company stocks a number of well known international brands including , ASICS, ADIDAS, NIKE and PUMA. As a group, Rebel Sport (aka rebel) has more than 90 stores across Australia, and employ over 4500 employees.〔http://www.rebelsport.com.au/helpdesk/about-rebel/about-us〕
Like its sister nameplate Briscoes, Rebel Sport is comparable in size to a medium size discount department store. The chain does have a lowest price guarantee, although its unique duopoly position in the market allows it to stock a relatively high-end range while providing wider appeal through a calendar crammed with discount sale promotions.
In 2005, a deal collapsed between Briscoe Group and Lane Walker Rudkin (LWR), owners of the Stirling Sports, which would have seen Briscoe buy out the Stirling franchise. Following this, LWR announced plans to launch several large format stores across the country, beginning with a store in Christchurch, which it opened in mid-2006.
==Advertisement marketing ==
After Stirling's big box launch, Rebel dropped their original slogan, "No one's got more sports gear", and replaced it with "Let's Play", beginning a new marketing campaign targeting a wider audience from their traditional club-orientated team sport audience. The company continued their aggressive expansion programme, launching several smaller-format stores such as Napier and Taupo to allow branches to reach further into provincial areas.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Rebel Sport」の詳細全文を読む



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